Track A delivery Jul 30 · Track B (SF_ + HDO_) Aug 13 hard deadline
Brief
The Oakley RX track is a prescription eyewear adaptation of the Foundational Technologies campaign — five CGI statics translating the main campaign machines into RX context. Same protopian aesthetic, same translucent machinery language. The key creative challenge: black frames, clear lenses — no Prizm color.
Black RX frame with clear lens replacing the original Prizm-tinted version. Machine, environment, and composition remain entirely unchanged from the main campaign version. The frame swap is the adaptation — not a redesign.
Creative Challenge
Making a clear lens visually striking without Prizm color doing the work. The clear lens must feel intentional and premium, not like an unfinished render.
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Action Required
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CAD files + 360° product images from Marta Ferrari (blocking)
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Lens etch "O" mark references from Marta (blocking)
Parallel track to Unobtainium. Same black RX frame with clear lens swap applied to the Bat Flip machine. Runs concurrently with UO_ — can leverage the same clear-lens solve once it's confirmed. Composition, environment, and copy unchanged.
Creative Challenge
Parallel workflow requires same creative solve as UO_ but machine geometry is different — clear lens interaction with the Bat Flip structure needs individual attention.
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Action Required
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CAD files + Bat Flip colorway links from Marta (blocking)
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UO_ clear-lens solve must be confirmed first (dependency)
Frame swap and clear lens adaptation for the Plutonite machine. Composition and environment entirely unchanged from main campaign version. Copy unchanged. More straightforward frame swap than UO_ or OM_ due to machine geometry.
Creative Challenge
Ensuring the clear-lens approach solved on UO_ translates well to Plutonite's different machine structure and lighting environment.
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Action Required
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CAD files from Marta (blocking)
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UO_ clear-lens solve must be confirmed first (dependency)
The most complex RX asset. Requires Figma concept explorations and alignment before any production rendering begins at XK. Legally blocked: the lamination process depiction has not been cleared by Oakley legal. Cannot proceed on any aspect until Marta's call with Limus and Alex resolves.
Creative Challenge
Two-layer block: (1) legal clearance on lamination depiction, (2) creative complexity requiring Figma alignment before any production work. Most resource-intensive of the five assets.
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Action Required
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⚠ Legal clearance from Marta / Limus / Alex — critical path (blocking everything)
A composite layout bringing all five RX assets together in a V-formation composition. Visually the most ambitious of the five — requires all individual assets to be finalized first so their visual footprints can be balanced in the composite. Deferred until Shield Fusion visual direction is confirmed.
Creative Challenge
Cannot finalize V-formation visual balance without knowing Shield Fusion's visual footprint. The composite depends on how SF_ is solved — lens treatment, machine scale, and negative space all affect the composition.
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Action Required
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Shield Fusion (SF_) visual direction must be locked first
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Shield Fusion legal clearance is therefore the root blocker for this asset too